Get the WhatsApp marketing image size right and your messages look sharp on every phone. Get it wrong and you’re stuck with rejected templates or a crop that eats your headline. Here’s the full cheat sheet, every size and spec in one place. (Meta tweaks these limits occasionally, so double-check before a big campaign.)
| Asset | Recommended size / spec | Format & limit |
|---|---|---|
| Template header image | 1125 × 600 px (1.91:1) | JPG or PNG, up to 5 MB |
| Image message | Up to ~1600 px on the long side | JPG or PNG, up to 5 MB |
| WhatsApp Status | 1080 × 1920 px (9:16) | Image, or video up to 30 sec |
| Profile photo | 640 × 640 px (square) | JPG or PNG, min 192 × 192 |
| Catalogue / product image | 500 × 500 px min (square) | JPG or PNG |
| Video | MP4 (H.264 + AAC) | Up to 16 MB |
| Document | PDF and common formats | Up to 100 MB |
| Sticker | 512 × 512 px | PNG or WebP, transparency required |
Template headers, product images and Status posts work together. Use a clear header image on promotional templates, square product shots in your catalogue, and vertical visuals for WhatsApp Status.
Want to manage templates, media and broadcasts in one place? Get started with WaMark. Plans start at ₹999 a month, billed in INR with GST invoices.
For template header images, use a 1.91:1 ratio (around 1125 × 600 px) in JPG or PNG under 5 MB. For Status, use 1080 × 1920 px.
Images can be up to 5 MB; videos up to 16 MB and documents up to 100 MB. Always check Meta’s current limits for your account.
You can, but keep it minimal. Put the main offer in the message copy so it stays readable and avoids cropping.
