A WhatsApp marketing campaign is a focused send with a single goal: a sale, a launch, an event. It has a date, an offer, and a number to hit. Here’s how to run one, start to finish, with a worked example at the end.
Start with one measurable goal (for example, 100 orders from a weekend sale) and decide exactly who should receive it. A tightly targeted campaign always beats a blast to everyone.
Pull the segment that fits the goal: recent buyers, a city, a product interest. Sending only to relevant, engaged contacts protects your quality rating and lifts response. Meta’s India rate card prices a marketing conversation at about ₹0.78 at the time of writing, so a tight list also keeps the bill down.
Write a clear marketing template with one call to action, and submit it for Meta approval before the campaign date. Build in time: approval usually lands within a day, though it can take longer.
Make the offer specific and time-bound, and pick a send time when your audience is active. Add an image or a button if it helps the message land.
Send a test to yourself and a colleague first. Check links, personalisation and formatting. Then send, and follow the safe-sending rules in our guide on sending bulk messages without getting banned.
Campaigns create conversations. Have canned replies and a chatbot ready to answer common questions instantly, and route real buyers to a person on your team.
Review delivered, read and replied, plus the orders or leads you set as the goal. Note what worked so the next campaign starts ahead.
Goal: 100 orders. Audience: customers who bought in the last six months, in your top two cities. Template: a 20%-off weekend offer with a shop-now button. Timing: Friday 11am, with a Sunday-evening last-call reminder to people who didn’t open. Replies handled by a chatbot for sizing and stock questions. Results reviewed Monday against the 100-order goal.
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A focused, goal-driven send to a chosen segment (like a sale, launch or event) with a clear offer, an approved template, and results you measure afterwards.
Use the official WhatsApp Business API, send only to opted-in contacts, and use a Meta-approved template. That keeps you compliant and your number safe.
When your audience is active and the offer is timely. Test a couple of send times and use your own delivered and read data to refine.
