If you plan to send bulk WhatsApp messages, the first question is what each one costs. Here’s the WhatsApp bulk message price in India for 2026, with worked examples.
Since July 2025, Meta charges per delivered template message, priced by category. You pay Meta’s fee, plus any platform charge. Meta dropped the old per-conversation bundles, so each template message carries its own charge.
| Message type | Approx. India rate (2026) |
|---|---|
| Marketing (offers, promotions) | ~₹0.86 per message |
| Utility (order/payment updates) | ~₹0.11–0.16 per message |
| Authentication (OTPs) | ~₹0.11–0.13 per message |
| Service (customer replies, 24h) | Free |
Marketing rates rose about 10% on 1 January 2026. Meta sets these rates and adjusts them, so confirm the current figure before a big send.
Add your platform plan to Meta’s fees, and check whether the platform charges a per-message markup (many do, roughly 10–30%).
For the wider picture, see WhatsApp marketing cost in India and the per-message mechanics in WhatsApp Business API pricing in India. WaMark adds no message markup and has a paid plan from ₹999 a month, so you mostly pay Meta’s fees.
Around ₹0.86 per marketing message in 2026, and far less for utility and authentication messages, plus any platform fee. Customer replies within 24 hours are free.
Per delivered template message, since Meta moved away from conversation-based pricing in 2025.
Yes. Target engaged segments, use cheaper utility templates where valid, use free service replies, and avoid platforms with per-message markups.
