Privacy Policy

Last updated: 23 July 2026

WaMark (“WaMark”, “we”, “us”) is a WhatsApp Business communication and CRM platform operated from India. This policy explains what we collect, why, and your choices. It covers the WaMark Android app and the web app at app.wamark.in.

Who the data belongs to

WaMark is a tool that businesses use to talk to their own customers over the official WhatsApp Business Platform. There are two kinds of people in the data:

• Account users — the business owners and staff who sign in to WaMark.
• Contacts — the customers those businesses message. For contacts, the business is the data controller and WaMark processes the data on their behalf.

What we collect

From account users: name, email address, phone number, password (stored hashed), workspace and billing details, and the WhatsApp Business number you connect.

Processed on behalf of the business: customer contact details (name, phone, email, tags, notes, and any custom fields the business adds), WhatsApp and website-chat messages sent and received, appointment bookings, and campaign delivery records.

Automatically: device and app version, IP address, push notification token, and basic usage logs needed to run and secure the service.

We do not ask for or store payment card numbers ourselves; payments are handled by our payment processor.

How we use it

• To run the service: deliver messages, send appointment confirmations and reminders, power chatbots and AI replies, and show analytics.
• To sign you in and keep your account secure.
• To send you service and billing notifications.
• To meet legal and tax obligations.

We do not sell personal data, and we do not use customer messages to train public AI models.

Who we share it with

• Meta / WhatsApp, to deliver your messages through the WhatsApp Business Platform.
• Service providers that host our servers, send email, process payments, and provide AI and cloud features, under contract and only as needed to run WaMark.
• Authorities, where the law requires it.

AI features

When a business turns on AI replies, the relevant message text and the knowledge documents that business uploads are sent to our AI provider to generate an answer. That content is used only to produce the reply for that business.

Security

Data is encrypted in transit (HTTPS). Sensitive fields such as access tokens are encrypted at rest. Access is restricted by role within each workspace, and workspaces are isolated from one another.

Retention and deletion

We keep data for as long as the account is active. You can ask us to export or delete your data by emailing the address below. Deleting a workspace removes its data, subject to records we must keep for legal or billing reasons.

Your rights

Depending on where you live, you can ask to access, correct, export, or delete your personal data, and to withdraw consent. Customers can opt out of marketing messages at any time by replying STOP.

Children

WaMark is a business tool and is not directed to children under 18.

Changes

We may update this policy and will change the date at the top. Continued use after an update means you accept the revised policy.

Contact

Questions or requests: app.wamark.in@gmail.com · wamark.in