If you plan to send bulk WhatsApp messages, the first question is what each one costs. Here’s the WhatsApp bulk message price in India for 2026, with worked examples.
Since July 2025, Meta charges per delivered template message, priced by category. You pay Meta’s fee, plus any platform charge. Meta dropped the old per-conversation bundles, so each template message carries its own charge.
| Message type | Approx. India rate (2026) |
|---|---|
| Marketing (offers, promotions) | ~₹0.86 per message |
| Utility (order/payment updates) | ~₹0.115 per message |
| Authentication (OTPs) | ~₹0.115 per message |
| Service (customer replies, 24h) | ~₹0.115 per message (from 1 Oct 2026) |
Marketing rates rose about 10% on 1 January 2026. Meta sets these rates and adjusts them, so confirm the current figure before a big send.
Add your platform plan to Meta’s fees, and check whether the platform charges a per-message markup (many do, roughly 10–30%).
Check your own campaign cost
Meta bills your WhatsApp account directly for template messages, with no platform fee from WaMark. Plans start at ₹999 a month before 18% GST.
Start with WaMarkSee pricingFor the wider picture, see WhatsApp marketing cost in India and the per-message mechanics in WhatsApp Business API pricing in India. WaMark adds no message markup and has a paid plan from ₹999 a month, so you mostly pay Meta’s fees.
Around ₹0.86 per marketing message in 2026, and far less for utility and authentication messages, plus any platform fee. Since 1 October 2026 customer replies within 24 hours are charged too, at the utility rate (about ₹0.115 in India).
Per delivered template message, since Meta moved away from conversation-based pricing in 2025.
Yes. Target engaged segments, use cheaper utility templates where valid, answer inside the 24-hour window (about ₹0.115 a reply), and avoid platforms with per-message markups.
